Search engine optimisation (SEO), is the art and science of getting search engines to suggest your content first, to a user.
Ranking high on search engines can not only boost traffic and generate profits, but it can also be great for brand recognition and appearing credible to google, and customers.
Whether it’s on-page or off-page optimisation you’re looking at, integrating keywords, thinking about backlinks and generally sticking to white hat methods of SEO is your best bet for beating the system and generating organic traffic via search engine results!
There are many ways in which you can optimise your content to be ranked higher on search engines. Read through our list of 10 ways to do so, while recognizing what not to do.
Improving the design of your website
The design of your website can have a crucial impact on the ranking of your content on search engines. Search engines such as Google favour websites with low bounce rates. Having low bounce rates (fewer people exiting your website in a short amount of time) can be achieved via responsive design, mobile optimisation and improving user experience.
All of these things can be achieved by improving the development and design of your website. If your website is not resizing well on other devices, if the information is unclear or if, your site speed is slow, it could be detrimental to your bounce rate. Users will not be having a positive experience on your site and therefore will bounce off quickly, search engines gather this data and it can result in a lower ranking.
Producing more content
Content content content. From YouTubers to social media experts. It’s the one common denominator in all fields of media and something that, whether controversial or diplomatic, good or bad, concerning or entertaining, generates engagement. And, if it’s engagement which leads to the aims and objectives of your organisation, you should take that opportunity with two hands and capitalise on it.
Producing content is not only beneficial because it creates engagement, and with engagement comes thought-leading, respect, followers (in more ways that one), feedback and data. It’s beneficial because you can also integrate small details within the content to become something much more valuable. You can boost your SEO via content. Inputting your chosen keywords or phrases within blogs you write, alt-text of infographics you produce, even down to the file names of images and descriptive URLs. Pumping the content you create with keywords your organisation already uses for SEO can only mean one thing – more for crawlers to detect and suggest to users interested in the nature of your business and what you offer.
With consistent content flowing using all the same embedded keywords, linking back to one another internally and externally, you can create a hidden SEO powerhouse, with all green ticks from google, supporting the objective to rank higher on search engines, generate traffic and boost sales.
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Prioritising link building
As mentioned previously, including internal and external link building is a fantastic white hat method of boosting SEO. Internal linking is linking to other places within your website (other pages etc) and external linking is linking to other websites. This is a big thumbs up to search engines such as Google because not only does your website appear competent and with substance, as you’re linking to other areas of it, recognizing that users may want to see more.
As for external links, linking to external websites appears to users, and search engines, that you’re knowledgeable, trustworthy, and legitimate.
Backlinking is when other legitimate, white-hat websites refer to back to yours. This is slightly more time consuming although Google and other search engines value this form of link building highly and will suggest your website higher if you have plenty of backlinks.
Backlinking can be done by turning to your local community and asking neighbouring businesses to reference to your business. It can be done via collaborations with other businesses, sending out press releases to local newspapers and request the add your link to their e-newspaper. There are many ways in which you can generate backlinking, although it’s important that you do not tarnish relationships with your local community and always return the favour.
Keyword research & competitor keyword research
The term ‘keyword’ comes up a lot in SEO. This is because it depends on the volume and quality of the keywords within your content which suggests if crawlers and search engines recommend your content to users. Therefore, you have to choose keywords that support your business as a whole, not just the content you’re producing at that given time, but, if you particularly want to be found for a range of things you regularly talk about, you can have primary and secondary keywords.
There are many tools you can use to find keywords perfect for the industry in which you’re in – when you’ve found the keywords which are 1. low in competition with competitors, and 2. have high monthly search volumes, you should then begin to implement these keywords and keyphrases, whether short-tail (one or 2 words) or long-tail (phrases/short sentences) into your website, HTML, content, off-page content etc.
Discovering competitor keywords is vital to meet the aims and objectives of your company. This is because, if you choose a keyword phrase which is so similar to your top competitor, user searches may result in them clicking on your competitor. It can be the difference between a simple synonym or order of words – therefore, you must do your research.
Touched on lightly throughout the whole of this blog is off-page optimisation. Now, optimising your website is crucial for SEO. Whether that be in the design, implementing keywords into the HTML, link building etc. But, in today’s day and age, it’s just as important to get your off-page content optimised too.
As more and more people join social media to engage, communicate, laugh and create, it’s vital to create a hub for your business, to be another face of your brand and optimise it wholeheartedly.
Using Instagram’s features to your full capabilities, filling out the bio, linking back to your website and including CTA’s in captions, engaging with customers on stories, posting regular content which includes exciting and colourful video, to answering queries and social listening on Twitter, maxing out your reach off-page as well as on-page is absolutely do-able and incredibly cost-efficient.
SEO: It sounds complicated. It’s not.
So, there you have it, a complete list of 5 ways to boost your SEO. As always, with consistency, following correct measures, time and a little bit of luck, your business has the very promising potential to be on the front page of Google and other leading search engines!
If, despite all of your SEO studies and practices, you’re still struggling to rank higher on search engines, and therefore conversions are suffering, why not get in contact with us, Noisy Elephant. We will listen to you and give you some clear options about what you can do to improve your online presence.